Branding | SMUG Active
We've just finished launching this new sports/wellbeing brand with our good friends over at Kehemi. We worked closely with the guys at SMUG to give the brand a personality and tone of voice.
Working a delicate balance between communicating the sensation of smugness we feel when we've achieved something while trying to avoid coming across as smug was not an easy task, but we think we've pulled it off...oh wait, that sounded a bit smug!
'At SMUG we build products that help achieve that feeling every day – from fitness accessories to recovery sleep masks – everything we do has SMUGness in mind.'
Visit smugactive.com